If you’re a parent it’s quite likely that you have come across the Baby Einstein DVD range, you may have even bought the odd one in the hope that it might help your child’s development.
It is thought that the Walt Disney Company makes around £125 million a year from the Baby Einstein brand – some of which the company has recently offered in the form of refunds to its American customers because the DVDs failed to turn their children into, well, little Einsteins.
Much of the research that the brand built its original success on has now been disputed or disproved, including a study on the Mozart Effect, which claimed that spatial scores in babies increased after listening to the composer’s music. Apparently the same effect can be achieved by reading a Stephen King novel to your child (we don’t advise this!).
Unfortunately British parents are currently not being offered the same sort of conpensation as their American counterparts – what do you think about this? Should parents in the UK be given a refund on Baby Einstein DVDs? Tell us here.
